Our Solution

Franchise Qualification Plus has developed a comprehensive turnkey solution designed specifically for franchisors and licensors to attract, recruit and convert candidates into franchisees and business owners. Our robust development process is the result of years of working with franchisors and awarding over 3,000 franchises.

Franchise Recruiting and Marketing Strategy

The FQPlus solution is customized to your company’s development strategy, vision, core values and mission. FQPlus will develop a recruiting and marketing strategy with the right combination of technology and marketing tools. Companies experience controlled growth by targeting and awarding franchises to ideal candidate profiles.

Lead Generation and Lead Education

One of the core functions of the FQPlus solution is to generate more leads. Our customized Request for Information (RFI) forms provide advanced and unlimited target market Lead generation strategies.

  • Virtual Brochure capabilities with built-in tracking
  • Automated data entry forms for your web site and 3rd party lead portals
  • Create hundreds of individual landing pages instantly
  • Visual Roadmap Outline of the Franchise Recruitment Process
  • Lead imports/exports
  • Automated alerts and reminders
  • Real-time automated work flow rules
  • Engage with targeted, personalized messages at the right time
  • Click and create setup for easy campaign deployment
  • Customized correspondence letters with built in candidate scheduling capabilities
  • Built in candidate surveys with real-time reporting
  • Automated process communication templates
  • Segmented candidate lists for targeted newsletters
  • Candidate education and opportunity center
  • Email campaign management and tracking tool

Candidate Profiling & Scoring

FQPlus customized candidate scoring with built in sophisticated algorithms captures specific data points from a customized Request for Consideration "RFC" (Application). Score each candidate with specific candidate criteria information to identify high quality or low quality leads based upon your ideal candidate profile.

  • Instant and automated custom RFC scoring capabilities
  • Financial capacity
  • Business background
  • Industry experience
  • Decision timeframe
  • Credit worthiness
  • Location desirability
  • Quickly identify qualified franchise candidates

Qualification & Candidate Selection

FQPlus' proven qualification and selection process will increase and streamline your franchise awards and reduce your administrative overhead. Our 7 step proven process empowers candidates and your company to make informed business decisions to become strategic partners with selected candidates.

The Franchise Qualification Plus recruiting and selection system enables a Franchisor and candidate to determine if there is a good fit for a strategic-partner relationship. It involves communicating the Franchisor's mission, core values, and franchising strategy. FQPlus's proven system provides a methodology to assist Franchisors in qualifying candidates to make an informed business decision about whether the Franchisor system will enable them to achieve their goals, dreams and objectives.

FQPlus facilitates the process of setting expectations and commitments with each candidate and recruiter. Getting commitment involves mutual responsibility on the part of the candidate and the recruiting personnel to move the process ahead. This is accomplished by confirming the commitments by both parties to move the process forward after each contact. A candidate's commitment means that they will take some action within a specific time frame to move the process along.

  • Qualification specialist candidate phone scripts and specific rules and reporting
  • Complete and seamless integration for Electronic FDD and Item 23 document distribution
  • E-signature, electronic facsimile, IP tracking and direct import to candidate lead record correspondence
  • FDD review and correspondence reporting tool to ensure candidate is familiar with the company's FDD, franchise agreement and related exhibits
  • FDD and Discussion Guide planning, scheduling, and reporting to ensure candidate understands the franchise relationship and receives the proper documentation to make an informed business decision
  • Decision Making Checklist to keep candidate on track to completing due-diligence
  • Credit Authorization and Asset Verification forms e-signature process
  • Management review and approval rules ensure corporate compliance and facilitate communication
  • Official notification of franchise awards with correspondence to team members and candidate

Streamline Business and Technology Processes

Capture specific dates in each step of the process to track candidate's progress allowing team members to engage with candidates that have a serious interest in learning more about your company's offering

  • Automated lead capture and source tracking
  • Visual Roadmap to Becoming a Franchisee
  • Interactive Meeting Scheduler
  • Automated email correspondence with customized strategy
  • Discussion Guide With Usage Tracking
  • Customized Franchise Applications for single or multi-brands
  • eSignature and eDisclosure any document with Digital Receipt and date capturing
  • eSignature Document Library
  • Digital Media Center

Real Estate Locator and Opportunity Matching

Instantly search and match potential opportunities/real estate locations with customized matching functionality. Upload your available franchise locations, franchisee units that are transitioning out of the system, and new trade or expansion areas to match to new candidate opportunities.

  • Link each specific location with Google and Bing maps to provide visual presentation
  • Search by country, city, state, zip code, DMA, brand, and/or location type
  • Track prior years sales data, asking price, lease information, etc for each location
  • Upload photos or attach documents to each location

Franchise Award Process

The FQPlus solution utilizes a proven process to systematically recruit candidates through a well defined series of time sensitive steps in such a way that increases franchise awards and decreases costs. The FQPlus customized solution empowers companies to manage people and processes more effectively, pursue more potential franchisees in less time, and award more franchises.

  • Create specific workflow rules for senior management approval
  • Schedule and track franchisee, operations, and field staff interviews
  • Schedule and track store walk-throughs
  • Coordinate new franchisee training and orientation tasks

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Our Solution:
  • Increases Lead Flow
  • Increases Franchise Awards
  • Reduces Administrative Costs
  • Scores each Lead using Candidate Profiling
  • Tracks and Measures Cost per Lead Source, Lead to Application Ratios, and Conversion Rates
Our Process: